Last Updated: August 2025
The White Swan Inn (operated by Buchanan 1983 Ltd, “we” or “us”) is committed to protecting your personal information. This notice explains what we collect, how we use it, and your rights under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
Depending on how you interact with us, we may collect:
Your name and contact details (address, email, phone number)
Booking and payment details
Preferences or special requests related to your stay or visit
Feedback, reviews, or enquiry details you share with us
If you apply for a job: your CV, work history, references, availability, and any adjustments you request for the recruitment process
Technical information such as IP address, device type, and cookies when you use our website
We only collect information that we need in order to provide our services or respond to your requests.
We use your information to:
Respond to enquiries and manage reservations
Provide services during your stay or visit
Process payments
Send you updates, offers, or newsletters (if you’ve opted in)
Assess job applications and manage recruitment
Meet legal or regulatory requirements (e.g. tax, licensing, food safety, right-to-work checks)
We do not sell your information to third parties.
We use your data because it is necessary to:
Provide the service you have requested (e.g. responding to an enquiry, confirming a booking, considering a job application)
Comply with our legal obligations (e.g. record keeping, licensing, right-to-work checks)
Pursue our legitimate interests in running and improving our business
With your consent (e.g. sending marketing emails, keeping your details on file for future vacancies)
Enquiries and booking information: up to 24 months
Recruitment applications: up to 12 months if unsuccessful (unless you ask us to delete sooner)
Employment records: as required by law if you join our team
Marketing preferences: until you unsubscribe
Your information will only be shared with:
Our team at The White Swan Inn
Service providers who help us operate (such as booking systems, payment processors, or email platforms)
All providers we use are required to keep your information secure and only use it for the purposes we specify.
Our website uses cookies and similar technologies to improve your browsing experience and help us understand how the site is used. You can manage or disable cookies in your browser settings. For more details, please see our [Cookie Policy].
You have the right to:
Access the information we hold about you
Ask us to correct or delete your information
Withdraw consent (if given) at any time
Object to certain types of processing, such as direct marketing
Complain to the Information Commissioner’s Office (ICO) if you are concerned about how we handle your data
If you have any questions about this notice or wish to exercise your rights, please contact us:
The White Swan Inn, Market Place, Pickering, YO18 7AA
For our latest news and most exclusive events, subscribe to our newsletter.
"*" indicates required fields
Phone: +44 1751 472288
Email: welcome@white-swan.co.uk